Who owns barbie? The Barbie movie is shaping up to be one of the biggest box office winners for 2023
Mattel, owner of the Barbie IP, is looking to capitalize on it and has up to 45 more movies in development based on toys like Polly Pocket and Hot Wheels
It’s the latest in the trend of IP led entertainment business, following Disney’s numerous acquisitions of properties like Marvel and Star Wars
The Barbie movie is set to be released in around two weeks time, and it’s fair to say that the hype is real.
From the leaked images of stars Ryan Gosling and Margot Robbie many months ago, to the viral AI generated Barbie dream house for every state, it’s looking like Barbie could turn around the poor start to the summer box office.
Barbie is the biggest toy movie since Transformers, and it’s following what is becoming a well trodden path of taking beloved IP and transforming it into a fully fledged entertainment franchise.
Who owns barbie?
Mattel owns Barbie. Mattel is an American multinational toy manufacturing and entertainment company founded in Los Angeles in 1945.
The company is best known for its Barbie dolls, which have been sold over a billion units worldwide.
Ruth Handler, the co-founder of Mattel, created Barbie in 1959. She was inspired to create Barbie after seeing her daughter, Barbara, playing with paper dolls.
She wanted to create a doll that would allow girls to imagine themselves in different careers and scenarios.
The first Barbie doll was modeled after a German doll called Lilli. Lilli was a fashion doll for adults, but Handler changed her proportions and made her more kid-friendly.
The first Barbie doll was 11.5 inches tall and had blonde hair and blue eyes. She was dressed in a black and white swimsuit and had a swing-out stand.
Barbie was an instant success. She quickly became the most popular doll in the world. Over the years, Mattel has released thousands of different Barbie dolls, each with her own unique personality and style.
Barbie has also starred in her own movies, television shows, and video games.
Barbie has been criticized for promoting unrealistic body standards for girls. However, she has also been praised for her empowering message of female empowerment.
Barbie has shown girls that they can be anything they want to be, from a doctor to a firefighter to a president. She has also inspired girls to be confident and independent.
Mattel is still the owner of Barbie today. The company continues to release new Barbie dolls and merchandise each year.
Barbie is still the most popular doll in the world, and she continues to inspire girls of all ages.
Mattel’s History
Mattel was founded in 1945 by Harold “Matt” Matson and Elliot Handler in California.
The company initially made picture frames but quickly shifted its focus to toys. In the 1950s, Mattel became a major player in the toy industry with the introduction of the Barbie doll in 1959.
Since then, Mattel has created many other popular toys, including Hot Wheels, American Girl, and Fisher-Price.
Ownership of Barbie
The Barbie doll has been an essential part of Mattel’s portfolio for over 60 years. Mattel owns the trademark for the Barbie name, as well as the design and patents for the doll’s unique features, such as the jointed limbs and the swivel waist.
However, the Barbie doll was created by Ruth Handler, the wife of Elliot Handler, who co-founded Mattel. Handler named the doll after her daughter Barbara.
In addition to Barbie, Mattel also owns several other popular brands, including Fisher-Price, Hot Wheels, and Thomas & Friends.
The company has a market capitalization of over $8 billion and is listed on the NASDAQ stock exchange.
Mattel is one of the world’s largest toy companies, and Barbie is its most iconic product.
The Barbie doll has been a cultural icon for over 60 years, and its popularity shows no signs of slowing down.
With Greta Gerwig’s upcoming movie Barbie starring Margot Robbie, it will be interesting to see her interpretation of the character.
FAQs
Who was the original owner of Mattel?
The original owners of Mattel were Harold “Matt” Matson, Elliot Handler, and Ruth Handler.
Mattson was a businessman, while Elliot and Ruth Handler were husband and wife. They founded Mattel in 1945 in a garage in Los Angeles.
The company was originally called Mattel Creations, and it sold picture frames and dollhouse furniture. However, the company’s first hit toy was the Uke-A-Doodle, a plastic ukulele that was released in 1947.
In 1959, Ruth Handler created the Barbie doll, which quickly became the company’s most popular product. Barbie is still the most popular doll in the world today.
Mattel went public in 1960, and it has been listed on the New York Stock Exchange since then. The company has grown to become one of the largest toy manufacturers in the world.
Harold Matson sold his share of the company in the late 1940s, but Elliot and Ruth Handler remained involved in the business until the 1970s. Ruth Handler was the company’s president from 1945 to 1975.
Mattel is still owned by the Handler family today. The company’s headquarters are located in El Segundo, California.
Who is the CEO of Barbie?
The CEO of Mattel, which owns Barbie, is Ynon Kreiz. He has been the CEO of Mattel since April 2018. Kreiz is an Israeli-American businessman with over 20 years of experience in the media and entertainment industry.
He previously served as the CEO of Maker Studios, a digital media company that was acquired by Disney in 2014.
Under Kreiz’s leadership, Mattel has focused on expanding its portfolio of brands and developing new ways to reach consumers.
The company has also been investing in digital technologies to create more immersive and interactive experiences for its customers.
Kreiz is a strong advocate for diversity and inclusion in the workplace. He has said that he wants Mattel to be a company where everyone feels welcome and valued.
He has also pledged to make Mattel’s products more inclusive, and to promote positive body image among young girls.
Kreiz is a visionary leader who is committed to making Mattel a successful and sustainable company.
He is also a strong advocate for diversity and inclusion, and he is working to make Mattel a more inclusive workplace.
Who was the original owner of Mattel?
The original owners of Mattel were Harold “Matt” Matson, Elliot Handler, and Ruth Handler.
Mattson was a businessman, while Elliot and Ruth Handler were husband and wife. They founded Mattel in 1945 in a garage in Los Angeles.
Harold Matson sold his share of the company in the late 1940s, but Elliot and Ruth Handler remained involved in the business until the 1970s. Ruth Handler was the company’s president from 1945 to 1975.
So, the original owners of Mattel were Harold Matson, Elliot Handler, and Ruth Handler.
Did Mattel own Barbie?
Yes, Mattel owns Barbie. Ruth Handler, the co-founder of Mattel, created Barbie in 1959. She was inspired to create Barbie after seeing her daughter, Barbara, playing with paper dolls.
She wanted to create a doll that would allow girls to imagine themselves in different careers and scenarios.
The first Barbie doll was modeled after a German doll called Lilli. Lilli was a fashion doll for adults, but Handler changed her proportions and made her more kid-friendly.
The first Barbie doll was 11.5 inches tall and had blonde hair and blue eyes. She was dressed in a black and white swimsuit and had a swing-out stand.
Barbie was an instant success. She quickly became the most popular doll in the world. Over the years, Mattel has released thousands of different Barbie dolls, each with her own unique personality and style.
Barbie has also starred in her own movies, television shows, and video games.
Barbie has been criticized for promoting unrealistic body standards for girls. However, she has also been praised for her empowering message of female empowerment.
Barbie has shown girls that they can be anything they want to be, from a doctor to a firefighter to a president. She has also inspired girls to be confident and independent.
So, yes, Mattel owns Barbie. The company has been the owner of Barbie since its creation in 1959.
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